I’ve been using it every other morning after towel-drying, and the root lift actually lasts through a full workday without that sticky feel. Breakage in my brush has noticeably dropped too, which is the real win for me.
Matthew★★★★★
My hair looks noticeably denser at the roots after about two weeks of daily use, and the lightweight foam doesn't leave any sticky residue which was my biggest worry. Even my hairdresser asked if I'd changed something, and the breakage in my shower drain has definitely calmed down.
Adam G.★★★★★
I’ve been using this foam for three weeks and my roots actually stay lifted through a full workday, which never happens with my fine hair. The texture feels like air when it goes in, no stickiness, and I’ve noticed fewer strands in my brush after washing.